Sustainability and eco-awareness has never been more in the headlines. With the climate change marches bringing cities to a standstill around the globe, the message is clear: the world wants action and we - as a planet - need to become more environmentally aware in every aspect of our lives.
Sustainable fashion is also enjoying something of a revival, as people become more aware of the legacy and environmental cost of the clothes they buy. Ethical, sustainable fashion brands are cropping up all over the internet, offering clothes made from recycled fibres, and that provide their makers with a good, living wage. No longer are people satisfied with cheap fashion, or disposable clothes that are sent to landfill after just a couple of wears.
So, great changes are being made in the clothes we choose to buy, but what about the wardrobes full of outfits we already own? The UK population buys two tonnes of clothes every single day, and yet we’re all guilty of wearing the same half dozen outfits each week, while leaving 80% of our clothes to gather dust in the back of a cupboard.
But having a cupboard clear out worthy of Marie Kondo might just spark more questions than joy, with the UK sending an estimated 140 million pounds worth of clothing to landfill each year, according to government waste body Wrap.